Friday, July 9, 2010

Going Global

Dear Reader,
The question is: should you sell your products internationally?
You know the answer to that; it's a resounding yes. The international marketplace is any where from 6 to 6000 times the size of your own, depending on where you live, of course. Would you rather just sell to millions or billions of folks.
Why wouldn't you; you've got free global advertising courtesy the internet, people will find you from outside of your own country and want to buy what you have. So, why not?
You'd be surprised at how many companies decline this opportunity.
Why? Several reasons including too expensive to ship there, customs and just plain old fear of going somewhere uncharted.
Quickly, here are some rebuttals: there are many options and you may be surprised at how affordable it is; customs will take you a couple of hours to figure out and get around that obstacle and the best way to overcome fear is to deal with whatever is fearing(?) you..
There you have it; happy postings!
Michael Hofmann

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