Wednesday, July 21, 2010

What's in That?

Dear Reader,

Y'know, I'm not very excited about most mail that I receive; are you?

There is an exception though, and that is bulky mail or mail with some "thing" in it.

Those I find irresistable; it's a bit like Christmas, isn't it?

3D mail packages are exciting to the addressee, and are vastly underplayed. Somethings to consider:

Hone your target down to definite prospects; users of your service(s) and/or product(s);

Get your name on the thingy you are enclosing, and keep it relevant to what you offer; make your company memorable by it;

Avail more if they wish upon a visit or what have you;

Test against a non 3D mailing; you will be stunned at the difference in response*
(*Keep in mind that creative contributes about 20% to the overall response, the balance coming from the list and the offer.)

So give it a try and let me know the results.

Michael Hofmann

Friday, July 9, 2010

Going Global

Dear Reader,
The question is: should you sell your products internationally?
You know the answer to that; it's a resounding yes. The international marketplace is any where from 6 to 6000 times the size of your own, depending on where you live, of course. Would you rather just sell to millions or billions of folks.
Why wouldn't you; you've got free global advertising courtesy the internet, people will find you from outside of your own country and want to buy what you have. So, why not?
You'd be surprised at how many companies decline this opportunity.
Why? Several reasons including too expensive to ship there, customs and just plain old fear of going somewhere uncharted.
Quickly, here are some rebuttals: there are many options and you may be surprised at how affordable it is; customs will take you a couple of hours to figure out and get around that obstacle and the best way to overcome fear is to deal with whatever is fearing(?) you..
There you have it; happy postings!
Michael Hofmann