Dear Reader,The most common complaint that I hear from the Direct Mail community is that there is a dearth of names and lists out there.
Well, hello, this is where the virtual world really (chuckle) comes into play, because building a relevant database has never been easier, has never been cheaper. Many companies can easily do this on their own, using just their own site.
"We'll send you something free in the mail, just fill this out!" There you go, your own database complete with privacy issues addressed, and with a request for your information. Does it get much better than that?
That's what I'm talking about. There's no reason why you can't harness the power of your own web site to spin your own current and qualified database. A database that you can well use for mail of all ilk, and that can be the cornerstone for your successful direct marketing.
Build it, and they will come (or be mailed to).
Michael Hofmann
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